For my final major project, I decided to create my own clothing brand. This is something I’ve always wanted to do and so as my last university project, I thought what better time to do it. The outcomes of this project include a lookbook, brand book, and marketing content.
INSPIRED BY GROOVY PEOPLE
DOING GROOVY THINGS
THE BRAND
Deaths due to alcohol and drug misuse in young people are at their highest since 1993, and with over 7,500 hospital drug-related submissions in the last year, as a brand we feel an awareness should be raised of the dangers and the jeopardizing outcome of misusing drugs. At Lucid we wanted to not only create creatively illustrated designs on t-shirts but to create a safe space for individuals who have or are struggling with drug use. Lucid’s designs are carefully curated to express a strong streetwear style as well as including details that are drug and alcohol-related to coincide with the theme of the festival culture.
LOOKBOOK FOR SS20
To see the full Lucid Lookbook document please click the PDF provided:
BRAND BOOK
To see the full Lucid Brand Book document please click the PDF provided:
MARKETING CONTENT
As well as visual outcomes for this project, I also created marketing content for Lucid. In this document, you can find a business plan, social media strategy, a brand website, all brand social media, and a brand campaign.